SOYUZ: scaffolding manufacturer website UI and UX design

  • Landing Page
  • UI/UX Designer
  • Leading
  • Creative Approach

September 2018Manufacture of Scaffolding Plants

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Font: Robot Slab

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SOYUZ home page on a laptop: Производим строительные леса heading, an interactive scaffolding model with a video tour and hotspots, and cards for industry, construction and the event industry

01: Industry

The page features a card-based layout. When users select an industry from the navigation, they are taken to a dedicated industry page, where each card highlights a specific application or solution.

SOYUZ Industry page: heading, short description, a call to discuss cooperation, a video tour on a diamond-shaped photo and cards for energy, petrochemicals and metallurgy

02: Construction

We designed experience with a simple, intuitive flow that aligned with user expectations, ensuring a clear product vision at this stage. One of the key advantages of scaffolding systems is their simple, intuitive assembly.

SOYUZ Construction page: description of the scaffolding advantages, a video tour and cards for facades, suspended scaffolding, and bridges and tunnels

03: Event Industry

Combining our expertise and experience enables us to successfully deliver some of the largest high-profile, nationwide projects in the field of stage and event structures.

SOYUZ Event industry page: partner company description, a photo of a rigger in a harness and cards for stages, grandstands and podiums

04: Energy

Our scaffolding systems provide safe and convenient access for installation, maintenance, and repair work across the energy sector. Designed to meet the demands of power plants and energy infrastructure projects, our solutions help streamline operations, reduce equipment downtime, and ensure efficient work at every stage.

SOYUZ Energy page: the Energy card is open over a full-bleed photo of cranes above the clouds, with a side menu of sectors and a back arrow to Industry

05: Petrochemicals

Petrochemical facilities require reliable access solutions for complex structures and demanding working environments. Company scaffolding systems provide flexibility and ease of assembly for maintenance, inspection, and construction projects, helping minimize downtime and keep critical industrial operations running efficiently.

SOYUZ Petrochemicals and refining page: the card is open over a photo of scaffolding inside a plant, with the product features and a call to discuss cooperation

06: Metallurgy

From steel production facilities to metal processing plants, our scaffolding systems are designed to support demanding industrial applications. Their modular design and straightforward assembly make them an efficient solution for installation, maintenance, and repair work, even in complex production environments.

SOYUZ Metallurgy page: the card is open over a photo of a scaffolding structure inside a furnace, with the product features and a call to discuss cooperation

07: Alternative Version

We explored an alternative UX approach that uses a dedicated landing page instead of a more creative card-based transition. This provides a simpler, more straightforward navigation experience while maintaining a clear content hierarchy and allowing users to access relevant industry information more efficiently.

The rest of the alternative home page: industry cards for platforms, energetics, petrochemicals and refining, metallurgy, and facade solutions, a blog with popular articles, and the footer with product, company and service links
Alternative SOYUZ home page in English on a laptop: the Manufactured Scaffolding hero, a free call number, a call to discuss cooperation and cards for industry, construction and the event industry